Internal Doors: Preparing for the winter months Season

Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.

Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced by using a choice of a new family saloon or a meaningful Rolls Royce for about the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for your house improvement company in Devon that has for several years been retailing UPVC windows and doors. They were interested in selling composite doors like the demand for them amongst local residents was growing quickly.
The principal explanation for this was numerous that the big boys in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry was announced were offering. Getting in the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was high. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the analyze.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as all of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with the creation of British Standards into the composite manufacturing industry, the manufacturing processes were extremely common.

Where some companies fell down though was when we asked them the actual were going to achieve to help us to sell their products. The lack of marketing support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shimmer. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put would be to see which door manufacturers would allow us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from the same suppliers for years, so why should they not share the actual world start-up cost?

There were six companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or by simply proving samples involving charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to become the market leader in one’s destiny had obviously done their homework as well as supply cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as marketing and advertising tool. Our site has a design feature that allows potential purchasers to find the style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including net ordering unit.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2